Follow Your Flavour

Date: 2023

Client: Diageo

Team: Phantom

Software: Blender, WebGL

I produced 3D assets for a mobile experience, a creative concept of 'Follow Your Flavour', which takes the user on a sensory journey. I worked with a team of developers, designers and creatives at Phantom. The app uses AI to capture consumers' flavour preferences (via a quiz) and recommends personalised whisky and drinks.

I first built a high-poly set of assets to refine their look, which aims to be realistic to an extent, while also integrating stylistically within the application design. I then went through the process of optimisation and testing with the developers to ensure the assets work in the WebGL physics engine. The recordings from the app can be seen here. The mobile-only quiz is accessible through the link: https://followyourflavor.diageoplatform.com/en-IN/c-1

Blurry background with the text 'FOLLOW YOUR FLAVOUR' and instructions for exploring personal flavor profiles. Several colorful, indistinct shapes are present. A 'start' button is at the bottom right corner.

A question on a screen asking if citrusy flavors like lemongrass excite your taste. It includes a 0% indicator and various interactive buttons.

Assorted food items including a clay pot with liquid, lemongrass, chili peppers, a whole pear, sliced pear, sliced apple, ginger, cinnamon stick, tea leaves, popcorn, cardamom pods, wooden block, and a coconut.

Illustration of red chili peppers with text "CHILLIES: CAN'T GET ENOUGH OR CAN'T STAND THEM? Bring it on!"

Caramel popcorn question and popcorn illustration