Sleepy Girl Campaign for Bumble

Bumble came to us in the midst of a major rebrand of their app to create unexpected appearances of a Bumble bed in various key locations. The idea behind the bed is that women are tired of dating and feel sleepy.

We modelled the bed, incorporating a wide range of new Bumble yellows and various branding details. We then added an idle fabric animation and composited the bed into the scenes. Bumble’s posts can be found HERE and HERE.